# WEBINAR

**Planning your 2027 sales strategy to drive growth and win in key markets**  
Join our 2027 sales planning webinar to explore market trends, channel shifts, retailer dynamics, and category opportunities shaping growth in 2027.  
**Date:** September 10, 2026  
[Join Webinar](/content/webinars/2027-sales-planning-strategy/index.html)

# BLOG

**How to make the case for Walmart Connect CTV investment**  
**Date:** August 25, 2026  
[Read More](/content/blog/walmart-ctv-advertising-business-case/index.html)

**How identity will unlock retail media's next advantage**  
**Date:** August 20, 2026  
[Read More](/content/blog/retail-media-identity-consumer-data/index.html)

**Why CTV belongs in the modern Walmart Connect JBP**  
**Date:** August 17, 2026  
[Read More](/content/blog/walmart-connect-jbp-ctv-strategy/index.html)

**Why ROAS is not enough for the next era of commerce**  
**Date:** August 4, 2026  
[Read More](/content/blog/why-return-on-consumer-matters-more-than-roas/index.html)

**Why retailer relationships now require a media mindset**  
**Date:** July 28, 2026  
[Read More](/content/blog/retail-media-strategy-retailer-relationships/index.html)

**Social commerce is collapsing the path from discovery to purchase**  
**Date:** July 21, 2026  
[Read More](/content/blog/social-commerce-discovery-to-purchase/index.html)

**The open web is shrinking, and product discovery is moving with it**  
**Date:** July 20, 2026  
[Read More](/content/blog/ai-product-discovery-and-the-future-of-the-open-web/index.html)

**The cost of fragmentation in commerce is higher than brands think**  
**Date:** July 14, 2026  
[Read More](/content/blog/cost-of-fragmentation-in-commerce/index.html)

**When AI search results become the new shelf, Flywheel’s GEO Optimization helps brands get found**  
**Date:** June 23, 2026  
[Read More](/content/blog/geo-optimization-ai-shopping-search/index.html)

**Alexa for Shopping makes conversational commerce a behavior, not a novelty**  
**Date:** May 20, 2026  
[Read More](/content/blog/alexa-for-shopping-conversational-commerce-behavior-shift/index.html)

**Scaling with creator content on TikTok Shop without putting your brand at risk**  
**Date:** May 1, 2026  
[Read More](/content/blog/tiktok-shop-creator-content-brand-safety/index.html)

**How partnership marketing helps brands cut through the noise**  
**Date:** April 28, 2026  
[Read More](/content/blog/how-partnership-marketing-drives-growth/index.html)